C&A Brazil TVC

Overview

In 2006, C&A, a world - renowned clothing brand then, produced a TV commercial for Brazil market. Brazil is in the Spanish - speaking region. As the brand was entering the Chinese market, it hired a Brazilian supermodel to shoot in China. The shooting took place at major scenic spots in Beijing & Shanghai, the most important cities in China, such as the Great Wall, Beihai Park, the Temple of Heaven, the Drum Tower, the Bund. This shooting, which demonstrated the integration of Chinese and Western cultures, took place at national - level scenic spots.

Thus, a lot of time was spent on the preparatory work for applying for shooting permits. Moreover, since the shooting schedule was only two days, a detailed shooting plan had to be prepared. Our team held several briefing sessions with the Beijing Municipal Government to persuade them to provide the shooting venues. Finally, the shooting went smoothly, and the client was very satisfied with the results.